Content services faithful to your story, your brand, and your voice.

My Work

Explore a featured selection of my writing work below.

Building Effective Creative Teams - Reliant Creative

Introduction: The New Frontier in Ministry Creativity

At the center of every faith-based ministry lies a dual calling: to inspire and to connect. Yet, as the digital age accelerates and community needs evolve, ministries find themselves at a crossroads. How do they continue to foster meaningful connections in an increasingly online world? The answer lies not just in the message, but in how creatively and effectively that message is communicated.

Herein lies the problem. You might find yourself

Essential Qualities to Look for in Creative Team Members for Ministry Projects - Reliant Creative

Essential Qualities to Look for in Creative Team Members for Ministry Projects

Uncovering the Core of Creativity and Commitment

When your ministry starts a new creative project, the collective heart and soul of your team are what breathe life into it. Whether it’s designing a new outreach program, crafting engaging digital content, or developing educational materials, the fusion of innovation, dependability, and a deep understanding of your ministry’s vision is important. When building effecti

How to Build a Creative Team that Matches Your Ministry’s Vision - Reliant Creative

How to Build a Creative Team that Matches Your Ministry’s Vision

Finding the Right Pieces for Your Puzzle

Building an effective creative team that not only understands but also embodies your ministry’s vision can feel like a daunting task. In the fast-paced world of faith-based ministry, where the need to connect and inspire is ever-present, having a creative team that aligns with your ministry’s DNA is non-negotiable. But, what if there was a way to find creative talent quickly and efficientl

The Power of Storytelling: Unveiling the Hero’s Journey - Reliant Creative


• The Significance of Testimonies: Sharing God’s Work in Our Lives
• A Biblical Foundation: Scriptures Calling Us to Remember and Share
• Why Structure Matters: Decoding the Essence of Storytelling
• Christ: The Ultimate Fulfillment of the Monomyth
• Crafting Your Own Testimony: Exploring the Hero’s Journey
• Conclusion: Embracing the Divine Narrative Within Our Lives
• About the Author: Zach Leighton – A Passion for Christian Ministries

In a world inundated with diverse forms of media, storyt

The 3-Step Formula for Every Story - Reliant Creative

The 3-Step Formula for Every Story

(Storytelling Training for Ministries with Examples & Templates)

Stories have the power to transform and define a life, and to alter society, but many times a well-intended story either causes a headache or falls flat. In this article, we will share a simple, three-step structure to share stories that will help your ministry thrive and testify to all that God is doing.

We will begin with an explanation why story structure is important and how to avoid writi

John the Baptist

John the Baptist was written by Candid Gal, Valerie Riese

We fall in love with the Bible characters to whom we most relate. We inherit their struggles and adopt their hopes as our own, even though the Bible gives us just a keyhole peek of their most candid moment before the Savior.

So, we wonder, what else did Jesus say? What was He thinking as He ministered to those broken and lost, just like you and me?

Join me to eavesdrop on what might have been during the most candid moment for one of my

Ministry Growth Show with guest Valerie Riese

This week on The Ministry Growth Show we’re talking with Valerie Riese, a wonderfully talented Writer, Author, and Content Creator. Valerie writes and creates content for Christian ministries and has been working in the space for 5 years. At Reliant, we have experienced first hand her incredible ability to creatively write using our brand tone and voice. In this episode, Valerie shares her thoughts and insights on the power of the written word. Enjoy!

The Free, Easy Way to Fill Your Content Calendar (with free download)

As a non-profit, Christian digital marketing agency, we understand there are many reasons ministries are falling behind in the digital marketing space. One reason is a lack of resources for professional, on-site film production, so the ministry will either promote themselves sporadically or consistently post content that falls flat and fails to engage their intended audience.

We have good news for ministries struggling to get noticed in digital: You can produce consistent quality content, build

What is Anti-Abortion? Answering Your Questions

Few issues in American history are more divisive than abortion. Whether you are a man or a woman, whether you are coping with a surprise pregnancy right now, or you are eighty years old, the ramifications of the abortion debate impact everyone.

Since the fall of Roe v. Wade in 2022, abortion has been a mainstay on the news. In just the past few months:
• 19 state attorney generals issued a warning to retailers regarding the sale of the abortion pill.
• A federal judge halted the sale of one par

How the Church Can Gain Influence in our Digital World

Most organizations have adapted their pre-pandemic communications and marketing strategies to influence their intended audience online, but the church is getting left behind. For example, one of the largest churches in America, Life. Church, has 590,000 followers on Facebook, while the most popular coffee provider, Starbucks, has thirty-five million followers.

The chasm between online followers of Jesus versus coffee is a clear sign the church is losing its relevance in the digital space. This

27 Scriptures about Sharing Your Testimony (And Why You Should Care)

At Reliant Creative, we are so passionate about storytelling and Jesus that we’ve made it our life’s work and ministry to help others testify to all that Jesus is doing. But why should you care?

The power of story is important to all believers, especially ministry leaders like you, because lives change when people talk about Jesus. Ministries excel in educating people through sermons and Bible studies, but how many Bible studies or three-point sermons did Jesus lead? Jesus always spoke in parab

What is brand marketing for churches and ministries?

Based upon the following marketing pieces, which church service are you more likely to attend?

Join a Good Friday service where Pastor Eric will take you on a unique journey to the moments of Jesus’s crucifixion. You will gain a new appreciation for what Jesus did for you when we dim the lights to help you focus on the sound of a hammer hitting a railroad tie similar to the ones used to nail Jesus to the cross. Come for an unforgettable service unlike any other.

One Good Friday many years ago,

The Definition of Story: A Storytelling Guide for Christian Nonprofits and Churches

In April, I watched “His Only Son” in theaters with my best friend. I expected to see the story of Abraham, but what I witnessed was a stranger’s life transformed from darkness to light right before my eyes.

At the beginning of the movie, the producer shared the miracle of how the film was done so well on such a small budget. He asked viewers to stay seated after the credits so he could share his plans for future biblical films.

Friends, tears stream down my face as I tell this story. Four lad

How to Use Storytelling to Turn Your Mission Into a Movement

A well-told story can transform a person’s behavior by transferring truth without a sermon and values void of a lecture. Stories are one of the best ways to tell of Christ’s redemption to a world that needs the gospel but is not aligned with its truth. When the status quo is in misalignment with truths and values, we must resolve the tension by either changing ourselves or our environment, and story helps bring about this change.

Fred Craddock was a beloved, distinguished professor and preacher

The Power of Story to Make Disciples Who Make Disciples

“The most loving thing I can do for anyone is to show them how they fit into the story that God is telling, and when they find themselves in that story, now they become friends and partners of God in such a unique way.”

Leonard Lee and his team at 4-Gen Network have overcome all obstacles to train over 50,000 disciple makers. As the new disciple makers go out and make more disciple makers, the exponential fruit is millions of new Christ followers around the globe.

And he does it all through st

Understanding the Risks of Illegal Abortion Pills: What Every Woman Needs to Know

The abortion pill is marketed as a simple process. Planned Parenthood describes the abortion pill as, “Really safe and effective. It’s a super common way to have an abortion, and millions of people have used it safely.”

That may be the way the abortion pill is marketed, but since Roe v. Wade was overturned, a dangerous practice has morphed into a crisis—the illegal, unmonitored exchange of pills used to end a pregnancy.

The abortion pill still poses a risk to a woman (along with the loss of a

Understanding the Risks of Illegal Abortion Pills: What Every Woman Needs to Know

The abortion pill is marketed as a simple process. Planned Parenthood describes the abortion pill as, “Really safe and effective. It’s a super common way to have an abortion, and millions of people have used it safely.”

That may be the way the abortion pill is marketed, but since Roe v. Wade was overturned, a dangerous practice has morphed into a crisis—the illegal, unmonitored exchange of pills used to end a pregnancy.

The abortion pill still poses a risk to a woman (along with the loss of a
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